FOCUSED ON BRANDING AND CULTRUAL WORK,
SHE CREATES SYSTEMS ROOTED IN TYPOGRAPHY,
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Chichu Art Museum Brand Identity The Chichu Art Museum on Naoshima Island, designed by Tadao Ando, integrates art, nature, and light, showcasing works by Monet, Turrell, and De Maria. This self-initiated identity project translates the museum’s quiet intensity into a contemporary visual system, enhancing its digital presence while preserving its contemplative spirit.
ROLE: Concept, Design, Typography, Motion, Digital.
FULL PROJECT
UPS x COCO GAUFF Campaign Look & FeelUPS signs Coco Gauff as a partner, and then she wins the US Open at age 19. In her post-win speech, she called out her doubters with this iconic quote: “Thank you to the people who didn’t believe in me… to those who thought you were putting water on my fire, you were really adding gas to it.”
That line, and My Hero Academia (her fav anime) was thus the inspiration behind a story centered around Gen Z dreamers and UPS’ first foray into anime! Because just like Coco defied her doubters, Gen Z small businesses face theirs every day, and we casted real Gen Z small business owners.
ROLE: Design Lead
FULL PROJECT
GARDEN CAFE Brand IdentityNestled amidst lush greenery and vibrant blooms, GARDEN is a sanctuary of tranquility and serenity.
A coffee shop more than just your caffeine fix. Here, we invite you to embark on a sensory journey that captivates your taste buds and delights your senses.
ROLE: Concept, Design, Illustration, Motion, Digital.
FULL PROJECT
CAN YOU SEE ME? Art & Book DesignCan you see me? is a publication features art works by Cleo Peng created between 2022 and 2024, along with an in-depth interview delving into her artistic journey. It comprises two volumes, each presenting an aesthetically distinctive collection of personal pieces that explore fleeting emotions and her perspective on intimacy and human connections.
ROLE: Book Design, Illustration, Motion.
FULL PROJECT
SHOCKOE HOUSE Visual IdentityMartin’s building, at One Shockoe Plaza, will become a hub of creativity and innovation where Martinites, Martin clients or partners, guest and alums, will be able to use the structure to fight invisibility in the form of meetings, workshops, events and much more. Shockoe House will be built around Martin’s mission to fight invisibility.
ROLE: Design
FULL PROJECT
I SEE NY Brand IdentityI SEE NY is an online media platform that brings carefully edited selection of the best architecture design and stories in New York City.
ROLE: Design
FULL PROJECT
TIAA X ESSENCE FESTBrand Booth Visual IdentityTIAA’s Legacy Makers Studio at Essence Fest 2023brought the idea of creating a legacy for yourself to life by pairing a celebrity legacy maker with a different statistic about economic inequality.
Musician Wyclef Jean’sspace was a production studio to tease a campaign song he’s releasing, while designer Fe Noel’s dress made of hundred dollar bills highlighted the gender disparity in retirement. Attendees loved the mirrored studio where they danced with choreographer Sean Bankhead to encourage taking steps to make retirement moves.
ROLE: Design Lead
FULL PROJECT
PROJECTED UI UX Design“An harbor for alternative film lovers.”
Projected
is an app where you find info about all the alternative film screenings that is going on in your area and purchase tickets. And a platform for people hosting screenings to gather audience.
ROLE: Design
FULL PROJECT
Spotify for ArtistsBrand IllustrationProviding character design, graphic design and storyboards for Song Start, a video and podcast series for up-and-coming songwriters and producers to learn about what the industry entails. Produced in partnership with Noteable and Spotify for Artists.
ROLE: Illustration, Graphic Design, Storyboards
FULL PROJECT