TIAA X ESSENCE FEST Champaign Look & FeelRECOGNITION: Little Black BookeventmaketerTIAA’s Legacy Makers Studio at Essence Fest 2023brought the idea of creating a legacy for yourself to life by pairing a celebrity legacy maker with a different statistic about economic inequality.
Musician Wyclef Jean’sspace was a production studio to tease a campaign song he’s releasing, while designer Fe Noel’s dress made of hundred dollar bills highlighted the gender disparity in retirement. Attendees loved the mirrored studio where they danced with choreographer Sean Bankhead to encourage taking steps to make retirement moves.
ROLE: Design Lead
CTREATIVE DIRECTION: Jason Komulainen
DESIGN: Cleo Peng, Bruno Cintra, Rique Santiago
CONCEPT: Mj Cuyan, Hope Thomas
ALL PROJECTS