That line, and My Hero Academia (her fav anime) was thus the inspiration behind a story centered around Gen Z dreamers and UPS’ first foray into anime! Because just like Coco defied her doubters, Gen Z small businesses face theirs every day, and we casted real Gen Z small business owners.
ROLE: Design Lead
CTREATIVE DIRECTION: Kevin Ragland, Alberto Orte
DESIGN: Cleo Peng, Bruno Cintra, Rique Santiago
CONCEPT: Brittany Lazaroff, Landon Hall, Chaz Malloy
PRODUCTION: LOBO